Disneyization is, according to Alan Bryman, “the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of the American society as well of the rest of the world”.
This encompasses four dimensions namely, theming, hybrid consumption, merchandising and performative labour.
Theming
Usage of themes from the customer’ point of view offers the opportunity to be entertained and to enjoy novel experiences.
An example would include a Boutique Hotel, Can San Blas; the infrastructure is a colonialized house from the 18th century from the city of San Blas in the past. With this form of theming of heritage and being part of the new old world, guests would definitely have a unique experience.
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