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Currently studying in the course, Hospitality and Tourism Management.

Monday, December 6, 2010

Introduction

The nation of Peru is the third-largest country in South America after Brazil and Argentina with an astonishing total surface area of 1,285,215 square kilometres.  Also part of Peru is 60 million hectares of the Antarctic! With over 27 million in population, Peru is a nation of mixed ethnic origins. Throughout its history, Peru has been the hub for meetings of various nations and cultures. Due to this, Peruvians has emerged into a nation whose rich ethnic mix is one of its leading characteristics.



Peruvians like to say that their country consists of three distinct geographical components: Coast, Sierra (highlands), and Selva (jungle). The capital, Lima, lies on the coast, but the bold Andes mountain range and Amazon rain forest, which makes up nearly two-thirds of Peru, dominate the country. A fascinating array of diverse eco-systems shelters a wide variety of wildlife and plants.


References:
Frommer’s Peru

The Culture and Tradition

SOCIETY
Population

Peruvians are predominantly mestizo (a mixture of Spanish and indigenous heritage) and Andean Indian, but the population is a true melting pot of ethnic groups. Significantly Afro-Peruvians (descendants of African slaves), Japanese and Chinese populations among the largest in South America, and smaller groups of Europeans, including Italians and Germans, are among Peru’s 27 million people.

Religion

Peruvians are mostly of the Roman Catholic faith (89.03% of the population), another religion in the country that have been winning converts is Evangelical (6.73% of the population). Animalistic religious practices (worship of deities representing nature) inherited from the Incas and others have been incorporated into the daily lives of many Peruvians and can be seen in festivals and small individual rituals such as offerings of food and beverage to Pachamama, or Mother Earth.

Language

Spanish is the official language of Peru. The Amerindian languages Quechua and Aymara are spoken primarily in the highlands. As part of its rich cultural tradition, Peru features many other different languages. In addition, other languages are spoken such as Aymara (in Puno) and a startling variety of dialects in the Amazon jungle, which are divided up into 15 linguistic families and 43 different languages.

ARTS AND CULTURE
Music and Dance

Music and dance are fundamental to the very fabric of Peru, a fact to which the country’s innumerable colourful festivals will attest. Music and dance forms, like dress, vary greatly by region.

Amerindian-altiplano and andina (highland)-music, played on wind instruments such as bamboo panpipes, quena flutes, bright-sounding and guitarlike charangos, and other instruments, are known worldwide. The classic Andean highland tune El Condor Pasa, adapted by Simon and Gardunkel in the 1970s, is world famous.


There is evidence of music in Peru dating back 10,000 years, and each region has its own sistinct sounds and dance. Musical historians have identified more than 1,000 genres of music in Peru.

Dances associated with Afro-Peruvian music include lively and sensual festejo dances, in which participants respond to striking of the cajon, one of the Peruvian music essential instruments. The Alcatraz is an extremely erotic dance. Females enter the dance floor with tissue on their posteriors. The men, meanwhile, dance with lit candles. The not so subtle goal on the dance floor is for the man to light the woman’s fire (and thus become her partner).

The huayno is the essential dance in the Andes, with pre-Columbian origins fused with Western influences. Couples dancing the huayno perform sharp turns, hops and tap-like zapeteos to keep time. Huayno music is played on quena, charango, harp and violin.

The marinera, a sleek, sexy, and complex dance of highly coordinated choreography, is derivative of other folkloric dances in Peru. Marinera festivals are held across Peru, but the most celebrated one is in Trujillo in January.

Lastly, one of the most captivating dance in Peru, is performed by the scissors dancers. Their danza de las Tijeras is an exercise in athleticism and balance. Dancers perform gymnastic leaps and daring stunts to the sounds of harp and violin. The main instrument played to accompany the dance is the pair of scissors, made up of two independent sheets of metal around 25 centimetres long.

 Festivals

In Peru about 3000 typical fiestas are celebrated every year. The majority of those are organized to celebrate the day of a santo patron (a saint). Those saints originally formed part of the Christian calender in the Colonial Period but they were always mixed with the magical religion of the Andean regions. A good example of this “cultural syncretism” is the Festivity of Corpus Christi in Cusco. This religious day, originally introduced by the Spaniards, was accepted by the Peruvian inhabitants as for them it had little to do with Catholicism, so much more with an old Inca ritual.

Especially in the traditional village high up in the mountains or in the jungle, there are several traditional celebrations, that related to ancient myths and/or important agricultural dates.

Peruvian Textiles

Textiles played an important role in Andean society. Textile arts were extremely labor intensive and required extraordinary skill. A single tunic might be made from 6 to 9 miles of different colour thread. Textiles were valued more than gold or silver, unlike the precious metal the Spaniards coveted, and signified the wearer's high social status and political power. The Incas gave textiles as the highest form of tribute.

Sacred fabrics were also for important persons who were buried and wrapped in elaborately woven and embroidered mummy bundles and were meant to accompany the wearer to the next world. Gravesites were located in the coastal dunes, which are the world's driest coastal desert. This was the main reason that Andean textiles were so well preserved, with some stretching back to 3000 BCE. Many fabrics were also created for ritual sacrifice and were burned as offerings to the sun (Inti-Inca sun god) who was considered the highest of the celestial powers.

These ancient textiles were created with a very high technological and intellectual point of view and were very sophisticated. One piece often incorporated several techniques. The artist was representing spiritual or intellectual meaning, not trying to describe a literal truth. . Reverence of animals, transformation and communication between this world and the spiritual world were probably the intention of the composite human/animal images.

These ancient textiles are surprisingly complex as the design may be of an orderly and repetitive bird design on a solid background—but no two images are alike.  The works of the Spanish Colonial Period are a synthesis of indigenous and European styles. Circular compositions are prominent rather than the horizontal reorganization of the Andean aesthetic.

References:
http://www.culturalexpeditions.com/history_peru_textiles.html
http://www.amautaspanish.com/amautaspanish/english/peru/fiestas.asp
Frommer's Peru
Life Among the Incas by Reader's Digest

Peruvian Education

According to Peru Education policy, education in Peru is compulsory for children from the age of 7 years to 16 years.

Secondary education in the government institutions in Peru is free of cost. Free secondary education was introduced in 1946. According to an estimate in 2000 the adult literacy rate was 10.1% in Peru.

The education policy of Peru aims at the spread of indigenous culture and language. Primary education is imparted in native languages of Peru. Students learn Spanish and other foreign languages in the secondary schools. The Ministry of Education of Peru which is based in Lima looks after the education curricula. It decides on the content of the text books of the schools. Teachers are given great respect in Peru. A profession in teaching is looked at with much respect. College professors are more esteemed in Peru. Higher education is given much importance and people pursuing a post-graduate degree get better job opportunities in Peru.

In order to spread education in the remote areas like Sierra or Selva many long-term projects have been initiated. The Ministry of Education was empowered in 1972 so that it had control over the appointments of teachers in the public schools and also in the private sector.

References:

Peru is known for...

Peru is one of the few countries in the world where Coca-Cola has a presence and is not the most popular soft drink. This is due to the enormous popularity of Inca Kola, a local soft drink that is bright yellow and tastes like bubble gum. At many restaurants, it is the only soft drink available. In 1999, Coca-Cola purchased the brand of Inca Kola.

Machu Picchu
Inscribed by UNESCO as a World Heritage Site also in 1983.

I could say a great deal about this archaeological site, which was hidden for centuries until it came to light in the early 1900s, but it is difficult to describe in words what one feels when the citadel suddenly appears, like a challenge to the imagination and to engineering, between the mountains that mark the beginning and the end of the Andes and the Amazon Basin.

The city of Cuzco
Declared a World Cultural Heritage by UNESCO in 1983.

Cuzco, which in the ancient Quechua language means "navel of the world", was an important hub in Inca times that connected all of South America, from Colombia to the north of Argentina. Today, centuries later, Cuzco continues to be the centre of attention, not only for our neighbouring countries but for the whole world. In its streets, historical centres, churches, pubs and cafés you can hear not only Quechua and Spanish spoken, but such diverse languages as English, French, Japanese and Hebrew. All of them, united by the same experience, found in the charming and fascinating "belly button" of the world.

Lima's Historical Centre
Declared a World Cultural Heritage in 1991.

Lima is a sum of colours, textures and sounds. It is a cosmopolitan capital par excellence where the taste is acquired from the flavour offered by its street-side cooks frying anticuchos or soft picarones in syrup against a backdrop of colonial balconies, old houses, and churches with secret tunnels.

The Rio Abiseo National Park
Inscribed as a World Natural Heritage in 1990.

Becausse geographical location and the fragility of the archaeological sites within the park, Rio Abiseo remains closed to tourism since 1996. Today Peruvian and foreign scientists travel through the park to continue studying the flora and fauna and the remains of pre-Inca cultures.    

The Nazca Lines and the Pampas de Juma
Declared a World Heritage site in 1994.

Close to the other natural jewel that is the Paracas National Reserve, these lines and figures of different animals, drawn on the Peruvian desert and seen properly only from the sky, were considered a mystery for decades because it was not known if they were a calendar or a form of communication with outer space.

Caral
Declared a World Cultural Heritage in 2009.

Caral is one of 18 settlements identified in the valley. Covering an area of around 65 hectares, the city features a series of complexes such as the Great Pyramid, the Amphitheater Pyramid and the Residential Quarters of the Elite. The wind gusts powerfully over the sands Caral, the oldest city in the Americas. A living force that the ancient inhabitants allegedly tried to reproduce in their flutes. Crafted from condor and pelican bones, the first 32 flutes found at the archaeological site represented one of the biggest surprises produced at Caral. In 2001, researchers held the Archaeo-Musicological Research Workshop for the Flutes of Caral, in a bid to reproduce the sound of each one of them, just as the ancient dwellers might have heard them in 3000 BC.

References:
http://www.bumblehood.com/article/V9AS5mYCR5uefuub4v285g
http://www.peruviansafaris.com/destinations.htm

Disneyization

Disneyization is, according to Alan Bryman, “the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of the American society as well of the rest of the world”.
This encompasses four dimensions namely, theming, hybrid consumption, merchandising and performative labour.

Theming

Usage of themes from the customer’ point of view offers the opportunity to be entertained and to enjoy novel experiences.
An example would include a Boutique Hotel, Can San Blas; the infrastructure is a colonialized house from the 18th century from the city of San Blas in the past. With this form of theming of heritage and being part of the new old world,  guests would definitely have a unique experience.